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Bitter Coffee



Bitter Coffee
Dear Siddhartha,

For budding entrepreneurs, you were a perfect blend of an intelligent Mind, sharp business acumen, hard-work, swagger and suave. You have shown the Way Wealth can be created in an unique manner by serving and sipping Coffee.

However, with self execution of your life; aspiring entrepreneurs now seem disoriented and entrapped with disbelief in their capacity to take forward dreams of becoming rich and famous.  Your mega decision to call quit has jolted enterprising people of all generations and they are grappling with one question for sure –was this the only way out for you?

May be yes, this had been the only go left, as you were the gentleman who believed in letter and spirit that the organizations are perennial entities. Hence, they must prevail  if the choice of existence to be made between them and their creators.  Perhaps, therefore you never wanted ‘Cafe Coffee Day’ to be dragged in legal battles and draw adverse media publicity.

The very media which is talking sympathetically on your death; probably would have questioned your credentials in a media run trial if you were alive, jeopardizing good will which you had created for self and CCD over the years. They would have put you in line with countless loan defaulters and absconders of our nation; which a fine person like you would never imagine hence, chose death as a better option over other things.

However, we still feel that you should have communicated woes and harassment which you were facing in the hands of some IT officer to relevant govt. authorities, senior politicians and even reached out to judiciary.  Our hearts aren’t ready to believe that a fighter like you, who had genius of a mind to create wealth by making Coffee a compulsive order of the day for consumers , could not see any other respectable solution to his problems besides hugging death!

Siddhartha, you would remain Coffee-Table discussion for generations to come, capturing their creative imagination. Your rise would continue to inspire countless to take the route of entrepreneurship, at the same time your fall would caution them of the things which pushed you to succumb- in terms of preventable failures.

You would continue to be our role model of struggle to glory, who even directed us with his renunciation to do soul searching for what we want and at what price?

We pray, may your soul rest in peace in Heaven.

Coffee may taste much bitter after its blender being gone.

You would be missed Siddhartha the great!



Ajit Singh

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